Juxtaposing the intuitive with the curious
Jesper Vos
0318
Speedfactory
- Art Direction
Simon Jullien
- Design
Sebastian Thomson
- Development
Jesper Vos
- Engineering
Fiction Factory
An activation that was included in the Speedfactory launch events and installed in flagship stores. Users navigated a 3D model of the latest AM4 shoe on a screen in front of them, using an actual AM4 shoe equipped with a custom hardware and sensors hidden in its sole.